Your name is
the only thing
that never changes.
What founders are saying
“We spent three weeks going in circles trying to name our startup. LastMark got us to a shortlist in a single session. The competitive landscape step alone was worth it — we almost picked a name that was already all over our space.”
Marcus T.
Co-founder, B2B SaaS
“I was skeptical because I’ve used the AI name generators and they’re all garbage. This is completely different. It makes you do the strategic work first, so by the time names come up, you actually know what you’re looking for.”
Rachel S.
Founder
“We had a naming agency quote us $45,000. I used LastMark over a long weekend and brought five real candidates to our board. One of them is now our company name.”
Daniel K.
CEO
The process
Phase 01
Strategy
Before a name is generated, we align on what winning looks like — your competitive space, your customers, and the feeling your brand must create.
Phase 02
Research
We map the competitive naming landscape so your name occupies white space — not a crowded corner already claimed by someone else.
Phase 03
Creation
Three creative teams work simultaneously across different territories. Quantity is the prerequisite for quality — thousands of possibilities before narrowing.
Phase 04
Evaluation
Great names survive pressure. We put finalists through real-world context, trademark risk, domain availability, and the polarization filter.
Phase 05
Delivery
Your finalists, packaged with rationale, brand mockups, and a selling guide — ready to share with your team, board, or investors.
Why this is different
Other naming tools
Give you a list of names in seconds. No strategy, no competitive analysis, no understanding of what makes a name defensible or distinctive.
Naming agencies
Use the same rigorous methodology — but charge $50,000–$150,000 and take three months. The process is sound. The access is not.
LastMark
Agency methodology, self-serve. The same 11-step process used by the firm behind Pentium, Sonos, and BlackBerry — guided by AI, driven by you. Free to start.
“What surprised me was how much the process changed my thinking, not just the output. I went in wanting something clever and came out understanding why we needed something clear. That shift was the whole value.”
Priya M.
Product Lead
“Honestly I didn’t finish it in one sitting — I came back to it twice. But that’s kind of the point. It’s not a vending machine. By step seven I had a name I actually felt confident defending to people.”
James L.
Founder
“I run brand strategy for clients and I still used this for my own business. The Diamond Framework step cracked it open for me. I’d been thinking about the wrong things entirely.”
Sofia A.
Brand Consultant
FAQ
How is LastMark different from AI name generators?
Name generators skip the strategy. LastMark starts with competitive analysis, brand positioning, and customer psychology before a single name is considered. The names you end up with are defensible, distinctive, and grounded in real context — not random word combinations.
What's included in the 11-step process?
The process covers five phases: Strategy (brief + Diamond Framework), Research (competitive landscape + experience mapping), Creation (divergent exploration, shortlisting, refinement, sound tuning), Evaluation (stress testing, polarization check), and Delivery (final selection and export with rationale).
How long does it take to name a company?
Most founders complete the full 11-step process in 45–60 minutes in a single session, though some return across two or three sittings. Naming agencies typically take 8–12 weeks for the same output.
What makes a company name defensible?
A defensible name occupies white space in your category, clears trademark risk, secures a matching domain, and isn't already embedded in your competitors' brand identities. LastMark's research phases are designed specifically to surface these risks before you get attached to a name.
Do I need to hire a naming agency?
If you have the budget ($50,000–$150,000) and three months, a top naming agency delivers excellent results. LastMark was built for founders who can't access that — it runs the same methodology at a fraction of the cost and time.
Is LastMark really free?
Yes. You can complete the full 11-step naming process at no cost. No account is required to start.
Free to start. No account required. Takes 45–60 minutes.
Begin your naming project →